Craig Matsuda, a management and communications strategy consultant, is a former senior editor at the Los Angeles Times, where he served in key editing roles for more than two decades in international news, opinion, features and newsroom administration.
In his last post at the paper, he was one of a handful of senior editors responsible for management, staffing and personnel issues, especially staff development, for one of the largest and most influential newsrooms in the United States.
Previously he worked at the Denver Post, Miami Herald, TIME Magazine, Houston Chronicle, Chicago Tribune and Detroit Free Press.
Recent clients include Cedars-Sinai Medical Center, Ongo, the Knight Digital Media Center and Southwestern Law School, where he is an adjunct professor.
Craig has taught at the University of Southern California Annenberg’s School of Journalism, the Maynard Institute, the American Press Institute and the Poynter Institute. He has been a national and Los Angeles board member of the Asian American Journalists Association, has worked with numerous journalism and news diversity organizations and has helped launch several lauded online initiatives.