Chicago hires ad manager, seeks sponsors for bike-sharing program
The Divvy bike-sharing program displayed its rides and map of 400 stations at Bike The Drive in May. (Nancy Stone/Tribune / June 21, 2013) |
By Mugambi Mutegi
Published in Chicago Tribune in June 21, 2013
Chicago is seeking sponsors and advertisers for its Divvy bike sharing system and on Friday appointed Van Wagner, an outdoor advertising company, to lead this charge for the program’s June 28 launch.
The five-year contract calls for Van Wagner to select a top Chicago business as a main sponsor around whom the program will be marketed, and possibly named.
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